Client: Awesome Sushi Restaurants LTD
Industry: Food & Beverage
Role: Co-Founder, Store Manager, Design & Digital Director
Tools Store Management: Clover, Homebase, SkipTheDishes, UberEats, DoorDash Design: Adobe Photoshop, Adobe Illustrator, Figma, Canva, CapCut Digital Marketing: Google Analytics, WordPress, Google Drive
Brief Description:
As the Design Director, I was responsible for establishing a cohesive brand identity and improving customer engagement. This involved logo design, menu creation (dine-in and takeout), digital TV menus, and a responsive website. I also integrated delivery platforms such as SkipTheDishes, UberEats, and DoorDash to extend the restaurant's reach, overseeing both creative and operational aspects to ensure consistency.
Client's History and Current Market Position:
Awesome Sushi, a family-owned restaurant, was built from the ground up. It has grown into a popular destination in Port Coquitlam, BC, recognized for its Korean and Japanese fusion cuisine.
Challenges Faced:
Key challenges included creating a strong brand identity, designing the physical and digital spaces, and integrating delivery platforms while maintaining consistency in customer experience.
Reason for Engaging Services:
With no initial brand or structure, I was engaged to create the foundation of the business. This included developing the brand, designing the menus, and establishing an online presence through a website and integrated delivery platforms.
Objectives: