Project Overview

Client: Creative Bears

Industry: Digital Agency

Role: Digital Media Specialist

Tools


1. Background

Client's History and Current Market Position:

Creative Bears is a digital agency located in Naples, Italy. The company was created to address the growing demand for online services among local businesses looking to keep up with modern trends and attract international clients.

Challenges Faced:

The key challenge was developing a professional, user-friendly website with minimal investment. Another hurdle was competing with global brands sharing the same name, necessitating a strong SEO strategy to stand out in a crowded market. Limited branding options and resources, including budget constraints, further complicated the process.

Reason for Engaging Services:

Creative Bears sought to establish a strong, modern online presence to attract local businesses without an IT background. The goal was to create a highly accessible platform that clearly communicated their services while maintaining a unique personality in the crowded digital space.


2. Project Goals