Project Overview

Client: Vincenzo Mozzillo (CEO of Hinneni)

Industry: Italian Luxury Tie, Clothing

Role: E-commerce site designer, developer, and manager for Hinneni

Tools: WhatsApp Business, WordPress, Elementor, Shopify, Adobe Lightroom, Photoshop, Illustrator

Brief Description: The project involved building and managing an e-commerce website for Hinneni, a luxury handmade tie brand. The site was designed to reflect a high-end aesthetic, catering to international customers. Photography and product imagery were produced to align with the luxury theme, and the initial platform chosen was WordPress with Elementor, later transitioning to Shopify for better e-commerce functionality.

1. Background

Client's History and Current Market Position:

Hinneni is an Italian luxury brand specializing in handmade ties. They focus on high-quality, customizable products with a niche in the artisan craftsmanship market.

Challenges Faced:

• Client lacked online business experience and required full management of the e-commerce site.
• Desired to enhance the luxurious feel of the brand online and expand internationally.
• Existing platforms (WordPress + Elementor) were not optimized for e-commerce.

Reason for Engaging Services:

The client wanted a streamlined, sophisticated online store to allow customers to easily order ties, reduce order processing time, and improve overall sales management.

2. Project Goals